To write well, you need not just a grasp of words, but the concepts behind what you are writing about. There are various ways of expressing yourself in writing. One is to distill the idea you are expressing within very few words. “Veni, Vidi, Vici”, says Shakespeare’s Caesar, and we all know what he is talking about. But it is not easy matter to write lines like these, cause, let’s accept it, we all cannot write like Shakespeare. But what we can do is add images to our articles and blog posts, to let the reader know what we are talking about. In this article, I will highlight some of the uses of using images to complement your writing, as well as share some tips about how to do it,
Why and how to Use Images
It is said that “A picture is worth a thousand words”. This is even more important on online media, where the readers are bombarded with so much information in their short visits to websites and their pages. Not only is the reader confronted with your article, but also ads and links to other sites and articles from just about any page. To get the readers attention, and to get up to speed about what your page or article is about, there is nothing better than to include a image at the top of the page. For example, if your site is about wine glasses, you do not want to just include a 1000 word article on the topic. Rather, by including a single wine glass or a set thereof, at the top of the page should tell the visitor instantly that the page is about wine glasses.
Another advantage of images is functionality. For example, if your article is about particular types of wine decanter sets, your article will be incomplete if you do not include an image of the decanter set you are talking about. Or for example, if your page is about a particular type of kitchen knives, and where you want to inform the reader of their advantages, you cannot be successful in really selling the product if you do not show them what they look like. Several other niches that almost require the use of images to help paint an accurate picture for the reader includes fashion, photography and travel/vacation. In the fashion industry, images are often used to complement a description – after all – how could you paint an accurate image of a chinese dress if you didn’t include an image?
How many Images to Use
At the least, your page should have one good image relevant to the topic. But beyond that, you should use images as and when required, and not too liberally either. You do not want to make a picture book out of an informative article. Unless it is a picture book or slideshow you are making, in which case you should always have captions for the images included in it.
With the right use of images, the reader will be attracted towards your page just when he or she lands on it, and with the image that is related to the topic, they will find themselves more informed of the topic. After that, you can expect your content to do the talking.
